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Ethical Kind was founded in 2019 by Lily Chong. Our label echoes an intention to create luxury clothing for women who care about the wider world and their impact on it.

Relaxed and elegant, Ethical Kind encapsulates modern life. Our collection of versatile, effortless pieces introduces refreshing elements that blur the line between ready-to-wear and loungewear. 

Our Philosophy 

Luxury is the opportunity to choose the best for yourself, and for everyone else. Choose with kindness. 

Our Mission

We aspire to create a positive change for people who wear and make our clothes.  This includes the farms that grow our raw materials, our mills and our makers.  

Our Commitment

We offer beautiful items made from sustainable materials. Our fabrics are sourced from trusted suppliers of the finest natural textiles. We only collaborate with manufacturers whose processes we have approved for their ethics and quality.

Organic Peace Silk

Our collection is crafted from cruelty-free 100% organic peace silk, the world’s softest natural silk fibres, farmed sustainably, free from harmful pesticides, dyes, and bleaches and woven ethically by small community groups working in India.