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Who we are


Ethical Kind founder, Lily Chong

Lily Chong, Founder

Ethical Kind is a socially conscious luxury sleepwear brand for night-to-day. It exists to preserve heritage, protect nature, empower communities and support social change.
The ethical nightwear collection, including natural silk camisoles, pyjama sets and kimono gowns, are crafted from cruelty-free, luxuriously soft, 100% Organic Peace Silk. We design timeless, forever love pieces to embrace woman's individuality that reflects the new way of living, working and playing, most mindfully and sustainably imaginable.

Our Philosophy 

Luxury is the opportunity to choose the best for yourself, and for everyone else. Choose with kindness. 

Our Mission

We aspire to create a positive change for people who wear and make our clothes.  This includes the farmer that grow our raw materials, artisans and makers.  

Our Commitment

We offer beautiful nightwear made from sustainable materials. Our fabrics are sourced from trusted suppliers of the finest natural textiles. We only collaborate with manufacturers whose processes we have approved for their ethics and quality.

Organic Peace Silk

Our collection is crafted from cruelty-free 100% organic peace silk, the world’s softest natural silk fibres, farmed sustainably, free from harmful pesticides, dyes, and bleaches and woven ethically by small community groups working in India.