At Ethical Kind, we are passionate about making a difference in the world and improving lives, not only through our socially conscious business but also through our direct contributions. For 2021, Ethical Kind will commit 5% of the net turnover to the NGO "Adivasi Kalyan Samitee" which focuses on rural and social upliftment, providing education, skill training, and development programs that particularly benefit women and children in Jharkhand, India.
Why giving back is essential?
What is the positive impact we've decided to address?
This year, we've decided to direct our efforts towards children's education where our organic peace silk fabric is produced, in Jharkhand, India. From every product sale, 5% of the net revenue will be donated to "Adivasi Kalyan Samitee" to provide education facilities for children at Cocccon UG funded Marghantu middle school in Jharkhand, India.
Education is one of the most powerful tools for alleviating poverty, reducing income inequality and unemployment, ensuring peace and stability, and advancing people. Yet, education is still a significant concern in rural areas. As rural families cannot afford to hire help for farming activities, they use the children, placing only secondary importance on their schooling. It is important to help rural development from social and economic perspectives and decrease cultural divides.
About the school
Marghantu middle school was founded in 2019 and partially funded by Cocccon UG. The school is situated in the village- Maranghatu, district- Kuchai, state- Jharkhand, India. The school currently offers free education to 35 children, aged between 5-15 focused on delivering Maths, English and Hindi classes. Funding for 2021 will provide the technological and sporting equipment needed for the children to learn digitally, maintain physical and mental health to focus on their education.
As part of the 17's Sustainable Development Goals (SDGs) defined by the United Nations, we have focused our positive impact towards achieving the goal of "Quality Education" - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.