Our Story

 

Welcome to Ethical Kind, where we weave together the threads of heritage, empowerment, and sustainability. Our story begins with our founder,  Lily Chong, whose maternal great-grandparents were silk farmers in rural China. Their dedication to the art of silk production laid the foundation for a legacy that Lily is proud to carry forward.

Growing up in Hong Kong, Lily was deeply influenced by her mother, a talented seamstress who worked tirelessly to support their family. Through her mother's experiences, Lily gained insight into the deep-routed cultural norms, gender roles and women's challenges in a patriarchal society—challenges that have persisted across generations. The traditional role of women has often been centred around domestic responsibilities, with limited access to education and economic opportunities. The preference for sons over daughters remains a significant issue, leading to disparities in resources and support for girls like her mother. The cultural context has profound implications for women's status and ability to thrive.

Lily's upbringing not only instilled a strong sense of social responsibility and a desire to create change. She recognised that education is a powerful tool for empowerment, yet many girls in rural communities in many parts of the world are still denied the same opportunities as their male counterparts. This realisation fuelled her passion to make a difference.

With a vision to honour her heritage while addressing these pressing social issues, Lily founded Ethical Kind. Our mission is to produce beautiful garments in a manner that is ethical, sustainable, and respectful of both the environment and the communities involved. We are committed to preserving the rich tradition of silk farming while protecting biodiversity and promoting sustainable practices.

At Ethical Kind, we believe in the power of community. By partnering with local artisans and empowering women, we aim to create a positive impact that extends beyond our products. Our initiatives are designed to uplift and empower marginalized communities, ensuring that women and children have the tools they need to thrive.

Everything we produce is a testament to our unwavering commitment to ethical practices and social responsibility. It represents not just a product, but a movement towards a more equitable future. We are proud to honor the legacy of Lily's great-grandparents while paving the way for future generations.

Join us on this journey as we celebrate tradition, empower communities, and create a sustainable future for all. Together, we can make a difference—one thread at a time.